Last UpdatedLast updated: 29 November 2025

Data RetentionWe retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting or reporting requirements.Homeowner enquiries: retained for 5 years from last contact.Installer enquiries and partnership applications: retained for 7 years from last contact or contract termination.Marketing data (email, ads): retained for 24 months or until consent is withdrawn.Payment and invoicing data: retained for 7 years as required by UK tax law.Where retention periods cannot be precisely defined, we retain data only for as long as necessary to fulfil the purpose for which it was collected.Legal Bases for ProcessingWe process personal data under the following legal bases under UK GDPR:Contractual necessityTo respond to homeowner enquiries.To match homeowners with vetted installers.To deliver our consultancy services.To onboard installation partners.Legitimate interestsTo verify identities and prevent fraud.To improve our services and internal processes.To perform internal analytics and service optimisation.To keep installers updated on partnership availability.ConsentWhen sending marketing communications to individuals who opt-in.When collecting cookies or tracking information where consent is required.Legal obligationFor tax, accounting, compliance and regulatory requirements.To demonstrate evidence when responding to disputes.Third-Party ProcessorsWe use trusted third-party service providers to support our operations. These providers only process personal data on our instructions and are contractually bound to strict data-protection obligations.These include (but are not limited to):Website hosting providerEmail communication providers (e.g., Outlook, Gmail)CRM and automation tools (e.g., GoHighLevel)Analytics platforms (e.g., Meta Ads, Google Analytics)Payment processors (if applicable)Third parties may only process your data for the specific purposes we outline and are prohibited from using it for their own purposes.International Data TransfersSome of our service providers are located outside the UK. When your data is transferred internationally, we ensure:Transfers are made to countries deemed “adequate” by the UK government, orAppropriate safeguards (e.g., International Data Transfer Agreements, Standard Contractual Clauses) are in place.We ensure your personal data remains protected to UK GDPR standards regardless of where it is processed.Detailed Cookie PolicyWe use cookies and tracking technologies to:Analyse website usageImprove site functionalityDeliver personalised contentMeasure advertising performanceProvide remarketing to users who interacted with our siteTypes of cookies we useEssential cookies — required for basic site functionality.Analytics cookies — used to understand how visitors use our website.Advertising cookies — used for conversion tracking and ad performance (Meta Pixel, Google tools).Preference cookies — store your settings and preferences.Users can control cookies via browser settings or by using our cookie-consent banner.Your Rights Under UK GDPRYou have the right to:Access your personal dataRequest correction of inaccurate dataRequest deletion (“right to be forgotten”)Object to processing based on legitimate interestWithdraw consent at any timeRestrict processingRequest data portabilityLodge a complaint with the Information Commissioner’s Office (ICO)To exercise your rights, contact: admin@adxcelerator.comHow to Lodge a ComplaintIf you believe we have not handled your data correctly, you may lodge a complaint with:Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113We encourage you to contact us first so we can resolve the issue.Policy UpdatesWe may update this Privacy Policy periodically. Changes will be posted on this page, and the “Last updated” date will be revised accordingly. Continued use of our services indicates acceptance of the updated policy.https://adxcelerator.com
Email:
admin@adxcelerator.com
We are committed to protecting your personal data and respecting your privacy.

2. Information We CollectWe may collect and process the following categories of data:a) Information provided directly by youNameEmailPhone numberCompany name (for installers)Details about your property or installation needs (homeowners)Any information you submit through our forms or enquiriesb) Information collected automaticallyIP addressDevice and browser informationUsage behaviour on our websitec) Information collected from installersInstallation capacityService areasProject history or relevant qualification detailsWe do not collect sensitive financial data, credit card details, or any special category data through our website.

3. How We Use Your InformationWe use your data to:Provide our matchmaking and consultancy serviceIdentify suitable installation partners for your needsCommunicate with you regarding your enquiryImprove our website and user experienceComply with legal and regulatory obligationsContact installers with opportunities in their regionManage appointments, bookings, and follow-up communicationsWe will never sell your data to third parties.

4. Legal Basis for ProcessingWe process your data based on:Legitimate interest (e.g., matching installers to homeowners)Contractual necessity (providing the service you request)Consent (when you opt-in for marketing or fill forms)Legal obligation (ICO compliance, record-keeping)

5. How We Share Your InformationWe may share your information with:MCS-accredited installation partners (only after your explicit request)Service providers such as hosting, analytics, or communication toolsLegal or regulatory authorities when required by lawWe do not share your data with unrelated third-party marketing companies.

6. Data Storage & SecurityWe store your data on secure servers and use industry-standard measures to prevent:LossMisuseUnauthorised accessDisclosureAlterationWe only retain your data for as long as necessary to fulfil the purpose it was collected for, or as required by UK law.

7. Your Data RightsUnder UK GDPR, you have the right to:Access your dataCorrect inaccuraciesRequest deletionRestrict processingObject to processingData portabilityWithdraw consent at any timeTo exercise these rights, contact us at:
admin@adxcelerator.com

8. CookiesWe use cookies to:Improve website performanceAnalyse trafficProvide a better user experienceYou can manage cookies through your browser settings.

9. Third-Party LinksOur website may include links to third-party websites.
We are not responsible for their content or privacy practices.

10. Updates to This PolicyWe may update this Privacy Policy from time to time.
Changes will be posted on this page with a revised “Last updated” date.

11. Contact UsIf you have questions about this privacy policy or wish to exercise your rights:AdXcelerator Ltd
Level 18, 40 Bank Street (HQ3)
Canary Wharf
London, E14 5NR
Email:
support@adxcelerator.com